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About
As a Mexican-American, I had the impression that I was "ni de aqui ni de ella." In a bicultural world, I had to prove who I was and who I wasn't. Trying to strike a beautiful balance between my Latina roots and gratitude for being born in such a beautiful country with so many opportunities.
As a first-generation Mexican-American, I was raised to respect my heritage and keep traditions alive.
I was fortunate to have visited Mexico on several occasions. I ended up going to the "Tianguis" (Markets) of Mexico City, Torreon, and Durango. In this visit, I would take in the artisan creations and the way they reflected the beauty of my culture. I always buy artisan-made goods so I could bring a little piece of “The Mother Land” home with me.
How it began...
My mother Carmen inspired me to embark on this journey as a boutique owner. We discussed opening a boutique together before she died. It took me about two years after her death to pursue this dream, and here we are.
How did De La O Boutique get its name?
My mother's family name is De La O. As a child, I thought her last name was unique and admired how it sounded and looked when written. De La O Boutique was born and named after my mother to honor her wishes and memory.
FASHIONING FOR GOOD..
The main goal of De La O Boutique is to uplift indigenous artisans in Mexico and support them in developing a self-sufficient way of life through fair trade, all the while working to preserve their culture and keep their traditions alive. De La O Boutique has partnered with other businesses that share the same philosophy and appreciation for indigenous culture.
Slow fashion with an impact.
